This episode discussed the importance of automation in giving better service to members leading to member retention.
Using automation to improve the capacity to serve, support and guide your members.
As a health club you only have so many resources that can be focused on to supporting and guiding the members.
The effect of limited number of staff and number hours on the gym floor.
Automation can increase your capacity to spend more face to face time and interaction with members.
Distinguish the repetitive tasks in a health club that we can automate.
- 1. Scheduled Actions – any automation that requires a human element. Scheduling tasks for health club members to use. For example, if you want to follow up on a certain member after 30 days, automation can schedule that and remind you when it’s due.
- 2. Automated Actions – Email and SMS automated messages.
- 3. Action triggers – any event that can hinge automation. Examples can be from when a member cancels an appointment, completes a workout or when a member first joins. This allows a very dynamic structuring of the automation.
- 4. Embrace Technology – Automation helps the health club compete with others, serve and most importantly support members.