After the Onboarding Process, we typically segment our members into different categories.
Focus on members with little or no experience.
These particular people have the highest risk of dropout members.
People with no or little experience require a lot of education and support to help them gain momentum.
4 Steps in strengthening member retention
- 1. Appointment Confirmation as soon as appointment is booked – Having an SMS Reminder sent 24-48 hours before their appointment. Also have a No show or Cancellation Email.
- 2. Seven Day Follow Up – most roadblocks appear anywhere between the 7-14 days period. So it’s best to send follow up emails during this period.
- 3. Include elements of nutrition – provide general advice regarding nutrition. Send them a PDF nutritional guideline that they can use to improve and compliment their training.
- 4. Support Session – be proactive and have an email reminding members that they can book for support session.