This episode focuses on finding more leads for your health club and how doing so will help grow your health club.
Leads are a key to any sales funnel.
No matter how good your conversion or your services are, or even your retention if you have lack of leads flowing into your funnel you will struggle to grow your health club.
Increasing value puts you in a position to retain more members in the future.
When it comes to leads quality is as important as quantity.
We want leads that are pre-interested, pre-qualified and pre-motivated.
Develop motivation and interest by deepening relationship with prospect and showing them why your health club is their best choice and how can we provide value for them.
Vaguely interested prospects may take 6 to 12 months even longer depending how you keep them interested and motivated.
Staying in front of these particular prospects is important because when the time is right for them to choose you will be their obvious choice.
Stay in front of these prospects with booklets or articles, by doing so are setting your club as the authority for a certain topic that may add value to your prospects.
Another way to stay I front is through monthly newsletters where you can include contents that are interesting and useful information.
You can use E-newsletter to this particular tip.
Another way is creating a weekly video that can be entertaining but useful content for your prospects to help warm them up.
Provide content through different forms of media video, newsletters, audio etc. to provide information for different prospects depending on their preference.