In this episode we discuss the number one activity for growing your health club.
This episode talks about health club training and its potential to give your health club its highest return on your time investment.
Health club training done well and consistently will help you grow your health club faster than any other activity.
Reality Check: Most health clubs do very little ongoing training with their staff.
Ensure that a training plan is in place to ensure a high performance to be ahead against an increasing competition.
With the amount paid for health club staffing from front desk to trainers, you want to make sure you are getting as much return from every hour spent for your staff.
Consistent and ongoing training allows your team to maximize their time and ensure that they are focussing on the right activities thus producing the best outcomes for your health club
4 Key Areas to Have Ongoing Training
- Sales Training – to ensure that they are able to convert the leads coming into your health club at the highest possible level
- Gym Floor Interaction – to ensure your staff is connecting appropriately with your members and making that they are well supported
- Retention Training – to know what are the retention tasks and touch points. Your why’s and your expectation of them
- Technology – to ensure your staff knows how to navigate around any technology you might be using in your health club
Tips on How to Get the Most from Doing These Trainings
- Pre-scheduled Training – there should be a set day and time and a set frequency
a. For optimised results do it once a month to once every three months for about an hour
b. Set different sessions depending on how your staff is divided
- Have a set training manual – to cover off different points like a sales process
- Make it engaging – Provide tests and quizzes for your staff to ensure that they are retaining the information given
Various studies that really show that training and investment in training is one of the highest leverage business activities that any company can do.
Strong companies invest more effort and time into training because they see benefits in terms of growth and revenue.