This episode talks about positioning as the foundation of our marketing strategy, and how getting your foundation right makes job marketing easy and effective.
Positioning is the foundation of marketing strategy.
Getting your foundational positioning right makes marketing easier and more effective.
Read the book “Positioning” by Al Ries and Jack Trout.
Research shows it is very hard to do anything once when someone else got the top position.
A good example of positioning are the health clubs that target a specific market, maybe those who are just there to use the equipment and not the social side of it.
Or you could target those who want a full-service club with pools, saunas and all the extra services then that is you positioning.
You can own the number one spot in your region you just need to choose you positioning.
Following the one leading is a major mistake in positioning because you simply taking the same position sharing it with someone who has dominated that spot.
Create your own playing field add your own positioning.
The worst thing you can do is try to be all things for all people simply because you will no longer stand out.
Narrowly define your positioning in the market without limiting yourselves.
Focus on a positioning where you can dominate and become number 1.
Reducing your pricing is not a good idea instead focus on increasing your pricing while adding more or delivering more value.