This episode talks about the 5 biggest mistakes health club owner makes, how you can avoid them and what you should rather do to produce better results.
Lowering your prices when competition comes only puts you in a position where you can no longer invest in services that will make your members eventually stay.
Instead of lowering prices to compete increase your value by providing higher service and support.
Increasing value puts you in a position to retain more members in the future.
Promotion based marketing tends to take much effort and resources to be able to maintain.
Focusing on lead generation through education and offering value.
Value selling is a more effective way to use your time to bring in members to your club.
Have a set of process instead of a monthly promotion that you can work on optimizing over time.
Consistent processes produces consistent results.
Focus on member retention rather than on sales.
Focusing on your members and building relationships puts you in a better position to retain them.
Focus on activities that produce tangible results rather than low leverage activities.
Managers should work ON the business rather than IN the business.
Managers should focus less on the menial tasks and more on growing the business.
Managers should focus on systems such as retention, marketing and training the staff.