In this episode, we discussed the importance of ongoing learning and list the 12 books that every health club owner should read.
This episode talks about the importance reading books and stacking up on knowledge to gain advantage in your business.
The top CEO’s read an average of 50 books per year or 1 book per week.
You can start small by reading one book a month, in a year that’s already 12 books.
Reading on an ongoing basis continually builds your base of knowledge to grow your business.
If you will start with reading 12 books a year you want to make sure you are reading the right ones and you are not wasting your time.
Sometimes in the business, it is really hard to find the time to read a book, on tip is reading before bedtime.
Another tip is to prefer audio books so you can be learning and doing other things at the same time.
By being creative and looking for alternatives you can increase your amount of learning.
Book number 1
“Getting All You Can From All You’ve Got” – Jay Abraham focuses on strategy and finding profits within the business.
Book number 2
“The Membership Economy” – Robbie Baxter focuses on the different types of membership in business.
Book number 3
“Raving Phase” – Ken Blanchard focuses on customer service.
Book number 4
“Epic Content Marketing” – Jo Palese focuses on content marketing.
Book number 5
“Spin Selling” – Neil Rakin focuses on questioning approach to selling.
Book number 6
“Influence” – Robert Chaldeany – Focuses on people’s decision making process.
Book number 7
“Positioning By Our Release” – Eric Reese /Jack Trout focuses on positioning to start your business.
Book number 8
“The Ultimate Sales Machine” – Chet Holmes focuses on the 12 core areas for growing any business.
Book number 9
“The Lean Start-up” Eric Reese talks about a high tech start-up walk.
Book number 10
“The Goa” – Goldwright focuses on systems and processes.
Book number 11
“Guerrilla Marketing” – Jay Conrad Levinson talks about different marketing ideas with little investments.
Book number 12
“The Psychology of Selling” – Brian Tracy talks about the mindset that sets the stage for successful selling.